One campaign name.
Every channel clean.

What is a UTM naming convention?

A UTM naming convention is a shared rule for writing campaign parameters consistently. It prevents one source from splintering into values such as LinkedIn, linkedin, and linkedin-organic, and it keeps the same initiative comparable across email, social, video, partner, and launch traffic.

Keep reports clean after launch day.

1. Use lowercase.Analytics tools treat differently cased values as distinct dimensions.
2. Choose one separator.Hyphens are readable in URLs; underscores can help when a warehouse parser expects them.
3. Keep campaign stable.The launch is the campaign. The channel belongs in source and medium.
4. Use a controlled medium list.Prefer deliberate values such as social, email, video, referral, and cpc.
5. Name the creative in content.Use content for the specific placement, format, or variant you intend to compare.

Same initiative, different path.

Useful before an analytics account exists.

The generator runs entirely in your browser. It does not shorten URLs, upload campaign plans, or require an account. The exported CSV becomes the source of truth you can later import into a spreadsheet, analytics workflow, or campaign QA process.